Blair Odette
Strategy, Marketing & Operations · New York, NY
Founder-led brands are creatively rich and operationally thin. I come in and build what’s missing: the systems, the marketing infrastructure, and the brand clarity that let a business actually grow.
Creative businesses and galleries: founder-led, artist-led, or small teams with real creative vision. You’re operationally stretched, strong on the creative side, and ready to stop rebuilding the same systems from scratch every time you grow.
Outside that profile? Let’s hop on a call and discuss how I can help.
Not sure where to start? This is a clear-eyed look at what’s working and what isn’t — operations, marketing, or both. You walk away with a prioritized list of what to fix first.
- Full review of current setup
- Written findings + roadmap
- Priority ranking (what to fix first)
- One call to walk through it
A clear, written point of view on who you are and why you’re different. Useful before a launch, a rebrand, or when your messaging feels scattered.
- Positioning document
- Brand narrative + key messaging
- Voice & tone guidelines
- One round of revisions
A working email system — not just one campaign, but the structure to keep it running. Built for founders who know email matters but haven’t had time to set it up right.
- Email strategy + calendar
- Flows/automations built (welcome, launch, etc.)
- List segmentation strategy
- Templates + copy for first send cycle
The systems that let your business run without you holding it together by hand. SOPs, workflows, and documentation built around how you actually work.
- Process audit
- SOP library (2 – 4 core processes)
- Implementation support
- Documentation + handoff walkthrough
The work, in practice
Real engagements, real deliverables. No company names where confidentiality is preferred — just the situation, the work, and what changed.
A founder-led jewelry and vintage retail business with strong creative vision and zero operational infrastructure. No SOPs, no inventory system, no onboarding framework, no documented processes. Everything lived in the founder’s head — which meant every new hire reset the clock and growth created chaos instead of momentum.
A high-volume tattoo studio with a strong creative reputation and a founder stretched across artistic direction, client management, and daily operations. Scheduling was reactive, intake was unmanaged, and revenue was well below actual capacity. The demand existed — the systems to capture, convert, and sustain it didn’t.
The work, and the person behind it
Before starting Odettique, I worked in corporate marketing and later moved into operations for founder-led businesses. Somewhere along the way, I found myself drawn to the work behind the work—building systems, documenting processes, refining customer experiences, and figuring out how businesses could grow without losing what made them worth building in the first place.
Curiosity has always been the common thread in my work. I like understanding how things fit together, asking why something works the way it does, and finding practical solutions to messy problems. More often than not, the answer isn’t reinventing everything—it’s noticing what everyone else has learned to work around.
Odettique is where that way of thinking becomes practical: building systems that make businesses easier to run, so founders can spend more time leading their business instead of untangling it.