Blair Odette
Strategy, Marketing & Operations · New York, NY
Founder-led brands are creatively rich and operationally thin. I come in and build what’s missing: the systems, the marketing infrastructure, and the brand clarity that let a business actually grow.
Founder-led product businesses — jewelry, beauty, wellness, home goods, apparel. You’re operationally stretched, creatively strong, and ready to stop rebuilding the same systems from scratch every time you grow.
Outside that profile? If the problem is interesting and you’re serious about solving it, reach out anyway.
One core system, built properly. Whether that’s an SOP, a brand positioning document, or a launch campaign framework — we identify what’s most broken and fix it.
- Audit of focus area
- One core system or deliverable built
- Documentation + training materials
- Implementation support
- One round of revisions
- Handoff call + walkthrough
Full infrastructure engagement — operations, marketing, or both, depending on where you are. You leave with documented systems, a clear brand narrative, and the ability to hand things off without everything falling apart.
- Full audit + strategic roadmap
- SOP library (3 – 6 processes)
- Brand positioning or marketing framework
- Inventory or platform system setup
- Hiring + onboarding framework
- Team training documentation
- KPI tracking setup
- 30-day post-handoff support
For founders who need a consistent presence — not a consultant who parachutes in and disappears. I embed part-time and keep things moving across both operations and marketing.
- 10 – 20 hrs / week dedicated
- Ongoing SOP + documentation
- Marketing execution support
- Team management support
- Vendor + inventory oversight
- Weekly check-ins + reporting
- E-commerce operations (as needed)
- Strategic planning support
The work, and the person behind it
I spent years in corporate marketing — digital strategy, email, campaign work — before moving into contract work with small founder-led businesses. That shift is where everything clicked.
Founder-led brands are almost always stronger creatively than they are operationally or strategically. They have taste, vision, and product. What they’re usually missing is the infrastructure to match — the systems that scale, the processes that hold when people are out, and the clarity that makes every part of the business pull in the same direction.
What I care about most is making sure the whole ecosystem is working — not just handing off a document and disappearing. That means getting to know the owner, the team, and how the business actually runs, so what gets built is something everyone can use and grow with.
The work, in practice
Real engagements, real deliverables. No company names where confidentiality is preferred — just the situation, the work, and what changed.
A founder-led jewelry and vintage retail business with strong creative vision and zero operational infrastructure. No SOPs, no inventory system, no onboarding framework, no documented processes. Everything lived in the founder’s head — which meant every new hire reset the clock and growth created chaos instead of momentum.
A high-volume tattoo studio with a strong creative reputation and a founder stretched across artistic direction, client management, and daily operations. Scheduling was reactive, intake was unmanaged, and revenue was well below actual capacity. The demand existed — the systems to capture, convert, and sustain it didn’t.